While it’s all in the realm of digital marketing, Local SEO and traditional SEO are two distinct beasts. Local SEO zooms in on your potential customers in a specific region, city, or neighborhood, ensuring your business shines in local search results, like in Google’s Map Pack or Local Pack.
Contrarily, traditional SEO focuses on propelling your website’s rankings in organic search results globally. Both are intertwined, with each success in organic results boosting your Local Pack rankings, but they require distinct strategies and optimization tactics.
Google has its own playbook for local SEO with three main categories of local ranking factors: Relevance, Distance, and Prominence. ‘Relevance’ checks if your online presence aligns with the search query and local area, ‘Distance’ calculates the gap between the searcher and your business location, while ‘Prominence’ gauges your business’s online authority, trustworthiness, and popularity.