Transforming Digital Visibility: An SEO and PPC Case Study of Munawar & Hashmat LLP

Project: SEO, PPC & Reputation Management.

Date: Feb 2020 To Dec 2020

Location: New York, NY

In this case study, we explore how we enhanced the digital marketing efforts of Munawar & Hashmat LLP, a New York-based Personal Injury & Worker’s Compensation law firm, that was struggling with underperforming PPC campaigns and poor SEO. Discover how we revamped their strategies, improved their online visibility, and significantly boosted their conversion rates.

Project Brief:

Munawar & Hashmat LLP, despite their success in providing exceptional services, recognized their digital marketing strategy was falling short. Relying heavily on PPC campaigns and lacking clear goals, their online presence didn’t reflect the quality of their services. Dissatisfied and seeking improvement, they approached us to revamp their digital marketing efforts and better represent their stellar reputation online. Our task was to redefine their strategy to better capture their exceptional services and create a compelling online narrative.

Law firm digital marketing campaign strategy in process

Our Approach:

At our core, we understand that every business is unique. We specialize in capturing the essence of our clients’ distinctive traits, weaving them into a marketing strategy that truly mirrors their goals and aspirations.

For Munawar & Hashmat LLP, we embarked on a journey of in-depth analysis, scrutinizing every facet of their digital footprint and thoroughly studying their competitors. This meticulous research allowed us to chart a clear course of action – revamping their SEO and reengineering their PPC & SEM campaigns.

PPC Revival:

We dove into their past campaigns, learning from successes and setbacks. With lessons in hand, we crafted a fresh, goal-oriented PPC campaign for Munawar & Hashmat LLP. Our mission was unambiguous: amplify the conversion rate and minimize the cost per click. Through this tailored approach, we were geared to set new benchmarks in their digital marketing journey.

SEO Implementation:

The firm’s website had minimal to no SEO, and prior efforts were more harmful than beneficial. Recognizing this, we undertook a thorough SEO audit of their website, identifying over 900 areas needing improvement. Prompt action was taken to tackle these issues systematically.

Our comprehensive process incorporated:

  1. Keyword Research: We scrutinized the keywords relevant to their practice and industry, setting the foundation for an effective SEO strategy.
  2. Content Optimization: We enhanced the quality and relevance of the website content, making it more appealing to both users and search engines.
  3. Image Optimization: All images were optimized to improve page load times and contribute to the overall SEO health of the site.
  4. Elimination of Redundant Content: We removed unnecessary content cluttering the website and detracting from user experience.
  5. URL Restructuring: We restructured the URLs to make them SEO-friendly, improving the website’s usability and search engine indexing.
  6. Page Load Speed: We increased page loading speed, contributing to improved user engagement and better SEO outcomes.
  7. Link Building Strategy: We implemented a high-quality link-building strategy to enhance their site’s authority and rankings.
  8. Analytics and User Behavior: We used analytics to track and analyze user behavior, providing insights for future strategy refinements.
  9. Technical SEO: We attended to the technical aspects of SEO to ensure seamless crawling and indexing by search engines.
  10. Local SEO: We focused on local SEO to enhance their visibility in local search results, vital for a New York-based law firm.
Online reputation management services


New York is a tough place for lawyers trying to stand out online. When we started working with Munawar & Hashmat LLP, their online presence was almost invisible. They didn’t show up in search results for any keywords. But, with our constant hard work and determination, we’ve changed that. Now, their firm is getting seen in search results.

At the same time, we gave their pay-per-click (PPC) ads a makeover. This led to a solid increase of 20% in the number of people clicking on the ads and following through. We’re still hard at work, aiming to get even better results for the firm.

Munawar & Hashmat, LLP: Rise in Organic Rankings – A Journey from March 2020 to November 2020

M Law firm organic rankings chart between March 2020 to November 2020.